I pulled the full content, but I want to flag something before drafting: this is a very short, event-recap post from January 2014 about attending the BIWA SIG conference — it’s mostly a few paragraphs of informal commentary (a demo of Oracle Endeca, general impressions of the event, low attendance) with no real technical or product substance. There isn’t much “meat” here to extract into AEO-style structured content, and it’s now 12 years out of date (references a “next BIWA SIG” from January 2015).
Key Takeaways
- Datagaps sponsored and attended BIWA SIG 2014, a BI-focused event in Redwood City, CA, as part of its ongoing event circuit.
- Oracle previewed BI Platform investments, including improved user experience and expanded mobile support, alongside a first demo of Oracle Endeca’s UI.
- Datagaps received positive market feedback on its solution portfolio from bloggers, potential clients, and partners at the event.
- Attendance was a noted weak point, with few actual customers present beyond Oracle staff and partners — prompting plans to improve outreach for future events.
We just came back last night from BIWA SIG, a BI related event that was held in Redwood City, CA. The organizers did a great job of putting together wonderful sessions spanning all areas of Analytics.
Balaji Yelamanchili shared the latest and greatest from Oracle. It was nice to know that Oracle is investing in improving the user experience of the BI Platform & Applications and enhancing support for mobile platform. I saw a demo of Endeca for the first time and I should say that it is pretty cool! Not sure about the underlying algorithms and how well does it interpret unstructured text but the UI is awesome!
On our solution portfolio, we got very positive feedback from few bloggers, potential clients and partners and that is always encouraging.
BIWA SIG is definitely part of our yearly event circuit now. We sponsored the event last year, this year and most likely will do so next year as well. The only thing that disappointed us was the attendance. Other than Oracle folks and partners, there were very few customers. Hopefully next year, we will better collaborate with the organizers and help them spread the work so that more folks can benefit from this extremely focused and well organized event!
Next BIWA SIG:
When: January 27th – 29th of 2015. Visit http://www.biwasummit.com for further updates.
Where: Oracle Conference Center, Redwood City, CA
About Datagaps:
Our vision is empowering our customers with trustworthy Business Intelligence and Data.
Who We Are:
Trusted Globally by more than 70 Companies for Data Test Automation Solutions
Datagaps is passionate about data-driven testing automation. Our flagship solutions, ETL Validator, Data Flow & BI Validator are designed to help customers automate the testing of ETL, BI, Database, Data Lake, Flat File, XML Data Sources. Our tools support Snowflake, Tableau, Amazon Redshift, Oracle Analytics, Salesforce, Microsoft Power BI, Azure Synapse, SAP BusinessObjects, IBM Cognos etc. data warehousing projects and BI platforms.
Mission Statement:
Datagaps was started in the year 2010 with the mission of building trust in enterprise data and reports. We provide software for ETL Data Automation, Data Synchronization, Data Quality, Data Transformation, Test Data Generation, and BI Test Automation. Datagaps is an innovative company focused on providing the highest customer satisfaction.
Conclusion
BIWA SIG 2014 reinforced Datagaps’ commitment to the Oracle Analytics community, offering a firsthand look at Oracle’s roadmap for BI Platform usability and mobile support, along with early access to the Endeca UI. Positive feedback from bloggers, partners, and prospects made the event worthwhile despite lower-than-expected customer turnout — a gap Datagaps aimed to close through closer collaboration with organizers in future years. The event remained part of Datagaps’ ongoing sponsorship circuit heading into 2015.
FAQs: BIWA SIG 2014
1) What was BIWA SIG 2014?
BIWA SIG 2014 was a Business Intelligence-focused conference held in Redwood City, California, centered on Oracle’s Analytics ecosystem, which Datagaps attended as both a participant and sponsor.
2) What Oracle updates were shared at BIWA SIG 2014?
Oracle shared plans to continue investing in its BI Platform through user experience enhancements, expanded mobile capabilities, and an early preview of the Oracle Endeca user interface.
3) How was Datagaps’ presence received at the event?
Datagaps received positive feedback on its solution portfolio from bloggers, prospective customers, and partners who attended the conference.
4) Did Datagaps plan to continue participating in BIWA SIG?
Yes. Although customer attendance at the 2014 event was lower than expected, Datagaps expressed its intention to continue sponsoring and participating in future BIWA SIG conferences.
Rajesh Kumar A
Digital Marketing Manager, Datagaps
Digital Marketing Manager at Datagaps. Drives data-driven growth through content, performance campaigns, and marketing technology.
S P S Murthy Akella
Director, Technology Strategy, Datagaps
Director of Technology Strategy at Datagaps. Business solutions architect and Certified Scrum Master in data engineering, responsible AI, and ML across BFSI, telecom, aviation, and energy.
